Your Equity Story was created to help early-stage founders clearly articulate their business at the moment they begin speaking to investors.

Our team has experience across corporate finance and venture capital, having worked on multiple fundraising processes and reviewed a wide range of pitch decks and investor materials. Through this, we’ve seen first-hand what investors actually look for in early-stage documents - and what they don’t.

In many cases, founders are pushed towards complex models and expensive advisory processes far earlier than necessary. We believe that for a first round, clarity and structure matter more than complexity.

Your Equity Story focuses on equity narrative, positioning, and pitch structure, helping founders present a clear, credible story that stands up to initial investor scrutiny.

Our aim is to provide founders with the key insights needed to get their foot in the door, at a minimal cost and without unnecessary process.

Please note, we do not provide valuation, financial modelling, or fundraising advice.